An independent second opinion

Before you sign, get a clearer picture.

A plainspoken second look at technology and marketing proposals, so you can understand the offer, spot unanswered questions, and decide what to ask next.

SEO retainers. Website deals. AI pitches. Payment processing.

A request, not a checkout

This version of the site takes a request. It does not take payment, files, or a promise of when a review will be done. No price is published, because none is set. Sending the form does not start a paid review.

The vendor does not pay us to bless the deal. Prior to Signing is a separate brand for this work. It is not a law firm.

Who does the work

Friday

Researches the proposal, analyzes it, and writes the recommendation. That work is AI-assisted. The assistance is part of the method, not a hidden author and not a guarantee that anything was missed or caught.

Dave

The accountable owner. He reviews a recommendation before it is sent. A form on this site does not by itself start that work or reserve a date.

What a review is for

SEO retainers

What work is actually specified, what “results” means, how long you are tied in, and who owns the pages and the accounts.

Website deals

What is included, what starts a retainer after launch, and whether you can leave with the site.

AI pitches

What the tool does, what data leaves the business, and what the price becomes after the pilot.

Payment processing

Rates, equipment, term, and who the customer relationship belongs to. A commercial read, not a legal opinion.

See the questions we ask

The shape of a note

An example of the kind of note a review may include. Not a client, and not a result.

The proposal does not explain who owns the website if you leave. Ask the vendor to put ownership and handover terms in writing.

What this is not

How a request moves